Integrated Digital Marketing
NAVIGATING BUSINESSES THROUGH DIGITAL SPACE
how integrated digital marketing works
Integrated marketing is a strategy for delivering a unified, holistic message across all of the marketing channels that your brand uses. Integrated marketing provides consistency wherever customers choose to interact with a brand. Without integrated marketing, you risk delivering mixed messages or communicating in a disconnected voice, which can make your brand seem fragmented and disorganised to your customers.
Imagine discovering a new brand on social media and visiting their website for further information.
If their website promoted a different message than the one you found on social media, you’d have a hard time understanding the gist of the brand, right?
Integrated marketing exists to eliminate these disparities and differences regardless of how or when a customer interacts with your brand.
Given the complexity of modern marketing channels, integrated marketing doesn’t typically happen without focused planning and effort — but it is well worth it.
Benefits of integrated digital marketing
BRAND AWARENESS –
this approach makes your brand more consistent and cohesive across all channels and messages making it easy to build and grow your brand awareness.
ROI –
creating a consistent marketing plan is the key to achieving a higher and faster Return On Investment. That is because it’s easy for leads to engage when you tell a clear, consistent story.
BRAND LOYALTY –
a great way to generate loyalty is to position your brand consistently on the mind of the customer. That means being efficient and cohesive with your content, advertising, and social media messaging.