SEO
NAVIGATING BUSINESSES THROUGH DIGITAL SPACE
SEO CONSULTANT
As an experienced SEO consultant I can increase your website visibility by improving its ranking positions. If you lack the time and technical expertise, working with an SEO consultant is a great option. I offer a number of SEO services that can be used individually or combined depending on your objectives.
KEYWORD RESEARCH
Keyword research is often the starting point for SEO. This process involves looking at what keywords/queries keywords potential customers are searching for, how a site is already ranking for them if at all, and what keywords competitors rank for. Identifying the terms that searchers use provides direction on what existing content can be optimised and what new content can be created.
CONTENT MARKETING
Once potential keywords are identified, content marketing comes into play. Google and other search engines place a premium on high-quality content. It’s important to research what content is already out there and create a compelling content strategy. Good content provides a positive user experience, ranks highly in search and has a greater chance of being shared on social media.
LOCAL SEO & GOOGLE MY BUSINESS OPTIMISATION
Local SEO optimisation helps your business be more visible in local search results on Google. Creating a Google My Business (GMB) listing is the first step to local search success. GMB offers the greatest impact for brands seeking local exposure. Any business that has a physical location or serves a geographic area can benefit from local SEO.
SEO AUDIT
An SEO audit is a “health check” for your website. The purpose of the audit is to identify as many foundational issues affecting organic search performance as possible. The SEO audit will reveal elements such as technical SEO issues, website structure issues, on-page SEO issues, user experience issues, content gaps and opportunities.
WEBSITE MIGRATION
A site migration is a process whereby a website undergoes substantial changes in areas that can significantly affect search engine visibility. Some of these changes include domain change, website restructure or redesign. Migrating a website can improve user experience, search visibility and allow much-needed updates to the back end. It is also a complex process where SEO needs to be highly considered in order to avoid drops in your organic traffic and conversions.